Renowned British car designer Wayne Burgess joins Chinese firm to run new Coventry-based design and innovation studio.

Jaguar designer joins Geely to head up UK design centre

Jaguar designer joins Geely to head up UK design centre

by Lawrence Allan

1 February 2019

Chinese automotive giant Geely is setting up a new design centre in the UK and has poached former Jaguar designer Wayne Burgess to head up the operation.

Geely, which owns brands such as Volvo, Lotus, Lynk & Co and the London Electric Vehicle Company (LEVC), intends to set up the new facility in Coventry, employing around 100 designers and support staff within the next five years.

Burgess, a Brit who has been at Jaguar Land Rover since 2001 and previously held the position of design director of Jaguar production and SVO vehicles, has cars such as the F-Pace, F-Type, XE and the latest-generation XJ in his design portfolio. He’ll be managed by fellow Brit Peter Horbury, Geely’s global head of design since 2011. 

Jaguar designer joins Geely to head up UK design centre

The new facility will join Geely design studios in Shanghai, Barcelona, Gothenburg and California. It will “support in-house design functions” of brands such as Geely Auto, Lynk & Co, Proton, Lotus and LEVC.

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In a statement, Horbury said: “The addition of Geely Design UK showcases Geely’s commitment to the UK and also shows Britain’s leading position in the areas of creativity and design. Wayne brings with him a wealth of experience in premium car design which will help us develop our brands.” 

Geely is planning to launch Lynk & Co in Europe this year, after the newly established brand enjoyed strong initial success in its home market. Geely has also owned Volvo since 2010 and Lotus since 2017, the same year in which it ensured LEVC launched London’s first range-extending electric taxi.

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Comments

5

That bloke

Their problem is 'Made In

1 February 2019

Their problem is ‘Made In China’.  Using European designers is great, and some Chinese concept cars are very good looking.  The problem is that people (rightly) see ‘Made In China’ as a problem of quality.  The Chinese continue to let themselves down.  There are countless videos like this unscientific one https://www.youtube.com/watch?v=GuoOMPTRuQ4 and https://www.youtube.com/watch?v=jUu8a6MP0iI

People don’t understand that the reason why things that are made in China are cheap is VERY little to do with wages!  It’s the materials they use and how they manufacture (fabricate).  For Chinese cars to be taken seriously, they have to make them almost anywhere but China.

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