Hardcore off-roader no longer planned for production, but SVX badge will live on elsewhere.

Land Rover Discovery SVX cancelled

Land Rover Discovery SVX cancelled

by Mark Tisshaw

15 February 2019

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Land Rover’s Discovery SVX concept car will not make production as originally planned.

The rougher, tougher Discovery SVX was first seen at the 2017 Frankfurt motor show, where the company confirmed a follow-up production version to go on sale by the end of 2018.

As well as crowning the Discovery range with a more extreme, off-road-focused model with V8 power, the model was also due to launch the SVX sub-brand from Jaguar Land Rover’s Special Vehicle Operations for its most extreme vehicles.

SVX models would sit alongside SVR performance models, and SVAutobiography luxury cars as part of a three-pronged range of vehicles fettled by SVO. Land Rover has confirmed to Autocar that a V8 engine (the concept’s was a 5.0-litre supercharged V8 with 518bhp) is now no longer destined for the Discovery, meaning the Discovery SVX is no longer going ahead in its current form.

However, a spokesman said that the firm would still be pushing ahead with the SVX badge in the future, on unspecified models.

The move follows last week’s confirmation that Land Rover would not build the two-door Range Rover SV Coupé after all, despite the £240,000 limited-run model being put on sale and revealed in its final production form.

SVO has also just lost its design boss, Wayne Burgess, to Geely’s new design centre in Coventry.


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Our Verdict

Land Rover DiscoveryLand Rover Discovery SVX cancelled

Is this a triumph of style over substance, or is the fifth-gen Land Rover Discovery the best yet?

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Engineering vs Bling

15 February 2019

I guess the SVX actually needed some engineering on it rather than just letting the marketing team sell a load of overpriced add ons.

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